Brand
From Shenzhen To The World
Since its founding in Shenzhen in 2013, TANYU has remained true to its original mission — “to grill the perfect fish.”
From its very first store, TANYU set a new industry record with 16 table turnovers and RMB 180,000 in daily sales, leading the rise of China’s grilled fish trend.
Through systematic service design and continuous process innovation, we keep refining our customer experience and ensuring operational excellence.
As a phenomenon-level brand beloved by consumers, TANYU continues to innovate, explore new culinary frontiers, and steadily expand its footprint across the globe.
The word “Tan” (探) means “to explore,” symbolizing our spirit of culinary curiosity — inviting every guest to explore the joy of grilled fish while embodying our constant pursuit of innovation in both products and service.
Quality Innovation
8-Minute Grilling Control
Every fish is grilled with precision — 8 minutes of perfectly controlled timing for the optimal texture and taste.
5-Sense Experience Framework
A full-dimensional dining experience across Sight, Smell, Taste, Texture, and Sound, elevating every sensory moment of enjoying grilled fish.
Product Portfolio
Signature Creation: Fresh Green Pepper Grilled Fish — industry-leading flavor benchmark.
Popular Variants: Fresh Green Pepper, Spicy Bean Curd, Spicy Blood Curd, Savory Sauce, Garlic, Pickled Vegetables — satisfying diverse taste preferences.
Founder
creator of the brands TANYU Grilled Fish, Chua Lam’s Dim Sum, and Chua Lam’s Pho.
Social Roles & Recognitions
- 2022 – Council Member, 6th Session of the China Chain Store & Franchise Association (CCFA)
- 2019 – Listed in BEST 50 China Culinary Figures of the Year
- 2019 – Top 10 Restaurant Industry Leaders in Shenzhen
- 2017 – Innovation Leadership Award, China Catering Innovation TOP100
- 2017 – Outstanding Retail Innovation Award, Golden Coordinates Awards for China Commercial Real Estate
Milestones
Brand Accolades
Partnership
